Beer-Activist Course

Beer Activist

The Course

Beer Activist is a 5 day-course (32 hours) created for liders who want to disrupt the rules of beer mindset and create more value for beer business.


Professionals working in beer business related jobs like Management, Sales, Marketing, Human Resources, Innovation, Development and people who want to start a beer centered career. Previous approval in the Believer Course exam is mandatory.

Topics Covered

Beer culture, beer history, beer economy, beer geography, beer degustation , beer language, beer flavor, beer and neuroscience, beer styles, beer portfolio, beer pitches, beer storytelling. Includes 60 tutored beer tastings.

Level: Advanced


Presentially (8 to 12 attendees).


2,5 hours exam, consisting of theory and practice (50 multiple choice + 4 written questions + 2 blind beer tastings); minimun score for approval is 55%.